Which of the following is NOT a reason why 85% of ideas fail to reach market?

The assertion that "too much competition" is NOT a reason why 85% of ideas fail to reach market highlights a fundamental aspect of entrepreneurship and innovation. While competition can pose challenges for new ideas, it is not the primary reason for failure. Companies can and often do succeed in competitive markets if they have unique value propositions, effective marketing strategies, and robust operational capabilities.

The other factors mentioned play a more critical role in determining the success or failure of an idea. For instance, if there is "no market needed," then the idea simply does not address a demand or solve a problem, rendering it unsustainable from the outset. Similarly, running out of money can severely hinder a company's ability to bring a product to market, regardless of its potential. Lastly, a poor business model can lead to inadequate revenue generation, making it difficult for a business to survive, especially amid competition. Thus, while competition is a challenge, it is not a foundational reason for the failure of ideas to reach the market.